137 years of history,
and still evolving
Although Mavic was founded
in 1889,
the brand has never stopped innovating.
For over 137 years,
Mavic has supported and anticipated changes in cycling,
driving advancements in usage,
technologies, and performance standards.
Each advancement featured in this timeline reflects the same driving force:
observing the field, pushing established boundaries, and blazing new trails.
From the first technical revolutions to the platforms currently in development,
Mavic’s history is not a series of dates, but a continuous movement toward the future.
Once a pioneer,
now a major player,
Mavic is already writing the next chapters of tomorrow’s cycling.
1889
Mavic is founded,
marking the beginning
of a legacy
that would shape the future
of competitive cycling.
1934
Introduction of the DURA rim
with the first integrated eyelets.
Antonin Magne rides in yellow
in the Tour de France
thanks to Mavic’s innovation.
1973
Mavic launches
its first program
dedicated to
aerodynamic R&D
and unveils
the famous lenticular wheel.
1973
Mavic creates
a neutral technical support service,
providing riders
immediate assistance
and standardized equipment
during races,
becoming
a trusted presence
at the heart of professional cycling.
1975
Mavic set
a new standard
with anodized rims,
improving
durability and performance.
1979
The “Tout Mavic” group
puts the brand
at the center
of the cycling world.
1989
An iconic victory
confirming Mavic
as the benchmark
in performance
at the highest level.
1992
Launch of the 3G:
an aerodynamic wheel
made entirely of carbon fiber
a pioneering design.
1997
Mavic sets
new benchmarks
for performance
with Helium and Crossmax,
shaping modern racing
on the road and in mountain biking.
1999
Mavic introduced
Mektronic,
the first
wireless electronic drivetrain
in the world.
2010
Mavic launches
the first integrated
tire-and-wheel system,
redefining
efficiency and compatibility.
2016
Innovation:
Mavic introduces
a tubeless-ready wheel
made entirely of carbon.
2017
The top riders
of the Tour de France
compete
wearing Mavic all-carbon shoes.
2021
Mavic introduces
Fore technology,
improving stiffness
and durability
without drilling the rim.
2023
Mavic receives the Gold Award
at Eurobike 2023
for the Cosmic Ultimate, recognizing the wheelset
as the benchmark
in terms
of lightness, stiffness
and technical excellence.
2023
Mavic introduces
the XTend motor platform,
backed by
15 patent families,
marking a
strategic expansion
of its technical expertise
toward advanced
electric motor technologies.
2027
Next leap forward:
Mavic is preparing
to introduce
its new 32 platforms.
2026,
history is being rewritten
.
.
.
.
Our wheels come with a lifetime warranty*
A complete ecosystem of rider support
*See eligible wheels and eligibility requirements
