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News & advice

Seven Leaders, Seven Flags, and a Set of Mavic Wheels at the G7
Jul 7, 2026Seven Leaders, Seven Flags, and a Set of Mavic Wheels at the G7
LOOK Cycle presented the 795 Blade RS to the G7 leaders, each in national colors and rolling on Mavic Cosmic S 42 wheels. Two French makers, one moment seen around the world, and a look ahead to the UCI World Championships coming to our mountains in 2027.
Celebrate Freedom to Ride: Mavic's July 4th Sale Kicks Off a Summer of Cycling
Jul 2, 2026Celebrate Freedom to Ride: Mavic's July 4th Sale Kicks Off a Summer of Cycling
The Tour de France, Independence Day, and peak riding season arrive together this July. Shop the Mavic July 4th Sale for up to 30% off select road, gravel, and mountain bike gear, July 2 to 12.
Heïdi Gaugain is the French amateur time trial runner-up!
Jun 30, 2026Heïdi Gaugain is the French amateur time trial runner-up!
Heïdi Gaugain took second place in the amateur time trial and posted the seventh-fastest time overall at the 2026 French Road Championships, placing her among the top French professional women.
Émilie Morier Wins Bronze at the 2026 French Road Championships
Jun 30, 2026Émilie Morier Wins Bronze at the 2026 French Road Championships
On a demanding circuit around La Tour-du-Pin, Émilie Morier won the bronze medal at the 2026 French Road Championships. She managed her effort well before launching her attack in the final stretch, which secured her a magnificent third-place finish at the finish line.
Mavic Returns to the Heart of French Competition!
Jun 22, 2026Mavic Returns to the Heart of French Competition!
Mavic is making a major comeback as the official partner of the neutral support service for the 2026 French Cycling Championships. Alongside the French Cycling Federation, the French brand is returning to its historic role by supporting riders right on the race course, ensuring fair competition, and contributing to their safety. Thanks to its iconic yellow vehicles, Mavic has become a familiar sight for riders over the years.
Hugo Dréchou Wins the Millau Gravel World Series
Jun 17, 2026Hugo Dréchou Wins the Millau Gravel World Series
Hugo Dréchou won the fifth edition of the Wish One Millau Grands Causses, a 130-km race around the Larzac region. After a close race, he won the sprint finish under the Millau Viaduct by just a few seconds.
Grassroots Racing, Trail Communities, and the Mountain Bike Wheel Upgrades That Keep Riders Rolling
Jun 16, 2026Grassroots Racing, Trail Communities, and the Mountain Bike Wheel Upgrades That Keep Riders Rolling
From Vermont forests to Pacific Northwest mountains, grassroots racing keeps US mountain biking growing. Here is how the right wheel upgrade, from Mavic Crossmax carbon to durable Trail wheels, transforms your ride on any terrain.
The KTM MTB Racing Factory Team Shines at the UCI XCO World Cup in Leogang
Jun 16, 2026The KTM MTB Racing Factory Team Shines at the UCI XCO World Cup in Leogang
The KTM MTB Racing Factory team delivered a strong performance at the XCO World Cup round in Leogang. Mathys Guay finished 14th in the men’s elite category, while Katrin Embacher secured a promising 4th-place finish in the U23 XCC race.

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Our Teams & Athletes

EventsTypeActivityStart / End dateCityCountry
L'Étape du Tour de FranceBike Festival / CompétitionRoad7/16/26 - 7/18/26Alpes d'HuezFRFR
Championnat de France AvenirCompétitionRoad7/15/26 - 7/19/26ChantonnayFRFR
UCI MTB World Serie XCO, XCC & DHWorld CupUNIVERS_MULTIDISCIPLINE8/20/26 - 8/23/26Les GetsFRFR